Work with Theatre Workout
Since 2006, Theatre Workout has been at the forefront of creative and cultural education, and the leading producer of theatre workshop programmes in London's West End.
We have grown through collaborations with partners around the world, driven by our passion for theatre, education and travel, leading to partnerships with 38 West End shows, and a global network of educational group travel specialists, schools, and more!
We invite theatres, attractions, tour operators, venues and drama practitioners to work with us to support the teaching of drama in schools and of theatre for children and young people!
West End Education
Our research* suggests around 900 school groups visit West End shows every week, buying 1,134,000 tickets a year!
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1/3 want workshops as their trips are specifically linked to their curriculum,
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1/3 are interested in workshops to engage with culture and creativity,
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1/3 book are booking for fun and only want theatre tickets, not workshops.
That means, around 25,200 school groups want to enhance their theatre experience each year with workshops and other resources.
Theatre Workout can help you meet this demand!
Theatre Workout has a global network of tour operators and schools, and as a DMC we curate entire school trips, selling theatre tickets and more!
We can create and deliver your education programme, and sell tickets too.
Our services include:
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Development of bespoke educational workshops
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Creation of teacher resource packs
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Cast training for touring productions
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Sponsorship opportunities at trade shows, engaging teachers and educational group bookers
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Dedicated email marketing campaigns to teachers, schools and the global group travel industry
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Social Media and digital media support
The Benefits
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Raised profile
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New marketing and PR opportunities
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New sales leads and revenue stream through Theatre Workout
See our past show partners.
* Research conducted in 2018 by Theatre Workout, updated in 2023
Educational Consultation
Theatre Workout has been at the forefront of the creative and cultural education sector since 2006.
We now offers an educational consultation services to create unique educational experiences linked to the curriculum for museums, galleries, attractions and touring productions.
If you are keen to engage more with UK and international schools, you need to offer resources and experiences to add value to their visit, maximise their budget, and generate repeat business.
Plus, as a DMC we offer marketing and sales opportunities through our growing global network of schools and trade partners.
Our portfolio includes countless drama and theatre programmes for groups going to see just about every show you can think of, and many more besides.
We have also created bespoke programmes on Journalism, Art, Music, Literature, and many other subjects for schools.
The Benefits
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Raised profile within the travel trade and schools sector
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New marketing and PR opportunities
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New sales opportunities
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Generation of leads and revenue stream through Theatre Workout DMC
See our past show partners.
Package includes:
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Development of bespoke educational teacher resource pack content
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Development of practical live workshops or experiences linked to the curriculum
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Full training on live activities for your cast/staff
Package includes:
Everything in the Bronze package plus:
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Design and publication of teacher resource packs
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Design of marketing materials for live workshops or experiences
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Support for the recruitment of educational delivery practitioners to deliver your live activities.
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Sponsorship opportunities at trade shows
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Dedicated email marketing campaign to teachers, schools and the global group travel industry
Package includes:
Everything in the Silver package plus:
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Full booking management of live sessions
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Full recruitment management of freelance delivery practitioners
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Full delivery management of practitioners for live sessions
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Dedicated e-shots to educational and travel trade market
Group Travel Trade
Theatre Workout has a growing global network of partner agents in the UK and international group travel trade, including ticketing agents, tour operators, wholesalers and DMCs.
As a partner you can book our workshops, or you can book your group's entire trip as part of our award-winning DMC travel service!
As an agent, we offer reduced workshop rates, and priority booking service for everything else. So, whether you want to just book workshops, or your entire school trips with Theatre Workout, we've got it covered: travel, accommodation, tickets, tours, meals and more!
Why not join our network? See our existing partners and contact us today.
venues & Festivals
In partnership with schools and festivals, Theatre Workout is launching a programme of after-school clubs, Saturday schools, Youth Theatres, holiday programmes and other bespoke events.
Venues can attract new audiences, engage with their community, and run entertaining activities at events and festivals.
Programmes have been created for:
Latitude Festival, Big Dance Festival, Luna Cinema, Trafalgar Square, Wilderness Festival, Pineapple Dance Studios, the Rose Theatre Kingston, Waterman's Arts Centre, the Hospital Club, South Bank Centre and English National Ballet.
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Weekly after-school clubs or weekend courses based on LAMDA curriculum for Reception through to year 13 students
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Opportunities to chart progression through exams or performances
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Training led by industry professionals
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Week-long holiday programmes
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Masterclasses and more